The advantages and disadvantage of Online Marketing

The advantages and disadvantage

Website Marketing means advertising of your product or service over the net. Online Marketing enables you to build up your products and services online at a portion of the cost of conventional marketing.

Online Marketing includes development of a strategy appropriate to your websiste to promote your business on the internet. It binds together creative and technical characteristics of the web including design, development, advertisement and sale.

Business models that are different are involved by search engine optimisation hertfordshire online Marketing. One is direct selling to another by generating leads to sites buyer and also a model called affiliate marketing where one person develops product and sold by another with an arrangement for profit sharing.

Some of Online Marketing's processes are:

Banner placement

Internet search engine positioning

E mail newsletters

Link building

Post entry

Affiliate Marketing

Online direct selling

Pay-per-click marketing

Online Public Relations

Internet Marketing is the buzz word now. It's many advantages.

Cater to special interests - Online Marketing and geomarketing is a kind of Advertising that appeals to special interests and preferences rather than a broad demographic.

Geo- marketing: Different content can be delivered by one based on geographical location, IP address, ISP of the customer.

The customer can exercise his or her selection of advice

Relatively cheap- Online Marketing prices minimum compared to other media like print and TV. There's no need to invest on physical assumptions. It includes a portion of the conventional marketing budget.

International company- In the tap of a mouse, reach out to a global crowd



Measuring data is easy -Nearly all aspects of online Marketing program can be traced, measured and analyzed. Advertisers pay per play, can utilize various means like Pay per impression, Pay per click or pay per activity.

Responsibility- Online Marketing vests advertisers using a larger level of responsibility.

In spite of those advantages not all businesses are oriented because of the following disadvantages:

You could get involved in unethical or illegal practices like spamming. Another disadvantage is that sometime business is such that it needs to be actual to the consumer and needs a physical demonstration. Or you also might be targeting a consumer who is not computer savvy. Additionally, many customers is not going to be comfortable doing online transactions with their credit card.

Most customers browse the Internet to find the things they need before they visit a shop. Out of all local business investigations, 86% of users follow up their investigation having a phone call or a visit to the store. Thus the importance of internet Marketing.